The world of social media is constantly evolving as new apps and trends emerge that pique the interest of users. With so much consistent change, it can be hard to know the best way to market a business’s services or products on social media from year to year.
As leaders in their industry, the members of Forbes Communications Council know how to best track and leverage the latest social media trends to reach a target audience. Below, 15 members share their predictions for which social media trends will dominate in 2023 and how marketers can gain an advantage by jumping on them early.
Members pictured from left to right. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.
1. User Migration From Twitter To LinkedIn
There will be a migration of users from Twitter to LinkedIn. As a result, the previous professionalism of LinkedIn will become more humanized. People will share more personal experiences that define leadership and be more open about challenges in the workplace. Marketers should leverage this to help humanize their brands and build stronger connections with customers. – Mariana Prado Cogan, People.ai.
2. More Private Networks And AI-Enabled Content Creation
I predict two trends: a reactionary move to private networks and a move to use AI tools more in content and marketing. The first will require an excellent understanding of community. The second will require an excellent understanding of copyright, as many AI tools for art, music and writing plagiarize a certain percentage of existing, often marginalized, creatives as source material for the end results. – Leslie Poston, Austin Data Labs.
3. Less Reliance On Major Platforms For Paid Ads
2023 is going to see a move away from relying on Facebook, Instagram and Twitter for paid ads and growth initiated on platforms such as Reddit. While the larger networks are forcing us to bow to their machines, smaller platforms allow for greater targeting and a better connection with the audience. Plus, the spending will really offer us bang for our buck. – Alexia Bregman, The Bureau Of Small Projects.
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