10. Platform Changes That Have Long-Term Impacts
Disruption and change are both coming to social media in 2023. Marketers need to be prepared to shift their focus if one or more of their key platforms shift in such a way that marketing on it becomes nonviable for a short or long period of time. It will be an important time to diversify your social media strategy so that you aren’t tied to any specific platform long-term. – Tom Wozniak, OPTIZMO Technologies, LLC

11. More Open And Honest Communication On Social Media
I’d like to see marketers on LinkedIn and other B2B platforms bring their whole, authentic selves to their work. Audiences want brands to speak to their truths, and employees want to bring their own passions to the table as well. I anticipate social media will continue to open up space for real and honest communication between marketers and audiences, and this will become the norm in our feeds. – Alyssa Kopelman, Healthline Media

12. Problems Emerging On Certain Platforms
Something big will go wrong with Twitter or TikTok, or both, that will cause brands to move away from these platforms. The time is now to diversify your reach both on other social platforms and through owned media channels (a blog, a podcast, and such) to protect you from damaging your brand halo merely through your presence on a tainted social media platform. – Robert Neely, Lima One Capital

13. More Third-Party Social Media Management
Great leaders have stellar communicators to help them share their message with wider audiences. This used to take the form of a chief of staff, business manager or communications leader. As great leaders now have millions of people to share their thoughts with, and limited time, we will see social media presences managed via expert third-party companies, which will drive leaders to become influencers. – Jonathan Shroyer, Arise Gaming

14. A Renaissance Of The Written Word
I see a renaissance of the written word, even as short- and long-form video gains more speed. The social spaces our brands occupy are becoming increasingly crowded every day, and that could cause some consumer fatigue. Having a strategy that not only fully embraces video but also finds alternative forms of communication will reach an audience in a way that feels fresh and different for 2023. – Melissa Kandel, little word studio

15. Audience Expectations Of Greater Transparency
2023 will be the year of transparency. Your social media audiences will want you to be clear and honest—and if you’re not, they will call you out on it! – Ben Chodor, Notified