4. More Unpolished Content And Personalized Interactions
Authentic, unpolished content and a concerted focus on personalized interactions are paramount to social media success in 2023. To prepare, marketing leaders need to expand their idea of who can contribute to this type of content. Considering team members, even those outside of traditional social media roles, with unique skill sets and perspectives will be key to taking advantage of this trend. – Jamie Gilpin, Sprout Social, Inc.

5. A Continuing Rise In Local Search
With a softening market, CMOs will once again need to do more with less in 2023. Marketers looking to reach an engaged audience cost-effectively should take advantage of the rise in local search. Optimize your local digital visibility through business profiles on sites such as Google to increase your chances of appearing in more local searches, and promote special offers via free posting capabilities. – Monica Ho, SOCi

6. Even More ‘Bite-Sized’ Content Trends
Short-form is the way to go. Attention spans are getting shorter and so should your online content. We’ve all seen the success of TikTok and YouTube Shorts. Be prepared for even more bite-sized content trends in 2023. If you haven’t already, start your business account on the right platforms now, and make sure your marketing teams are equipped to create high-quality short videos. – Asad Kausar, Dabaran

7. Rapid Growth Of Open-Source AI Platforms
I see a very rapid growth of open-source AI platforms, which marketers will need to quickly get into. Consumers are looking for structured information in these emerging platforms and are also providing material data. Moreover, for repetitive marketing tasks (SEO optimization, for example), AI provides a better cost-benefit ratio to clients than agencies can—it’s not as good, but it’s cheaper and faster. – Roy Hutchinson, Squnq Capital LLC

8. Social Media Saturation
2023 is going to be the year of social saturation. With more than ten active social media channels, it can be hard to get your message to the right person at the right time. It’s overwhelming for the viewer. This means you need to find a way into the hearts and minds of your target audience to ensure your brand message is seen consistently. – Jeanniey Walden, LiftOff Enterprises

9. More Companies Exploring TikTok
Consumer-facing social media companies are chasing TikTok. They are increasing their focus on video content and adding more content discovery opportunities. This means that marketers who want to reach consumers need to focus on their video, influencer, community and user-generated content strategies to increase reach across platforms. – Tom Treanor, Snipp Interactive

By Expert Panel®Forbes Councils Member. Forbes Communications Council. 25 January 2023.
Source: Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/25/15-social-media-trends-smart-marketers-will-leverage-in-2023/?sh=2ccd7111af23.  1 February 2023.

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