PETALING JAYA: Many Malaysian stores outperformed business expectations on the Shopee online marketplace over the last 12 months, according to the Shopee Super Awards 2022 Milestone study.

Over 145,000 local sellers achieved 25% year-on-year sales growth on Shopee in the 12-month period till September due to superior levels of customer service and optimised storefronts, the study found.

Shopee said it integrated and upskilled more than 251,000 local sellers who started selling online during the year.

“Among (these first-time sellers), more than 140 new sellers recorded over RM500,000 in sales this year.

“They outperformed their peers with store ratings of over 4.8 (out of 5), 97% on-time fulfilment rate, and prompt customer chat response rate of 116 minutes,” the e-commerce platform said in a statement today.

Since many platform sellers provide for more than three household dependents on average, this fulfils Shopee’s mission of using technology to help the underserved.

On long-term sellers, it said that due to their ability to retain loyal customers and drive marketing costs down in year-to-date September 2022, more than 2,100 local sellers made over RM5 million in sales since the inception of their stores on Shopee.

Shopee said throughout the last year, these sellers maintained consistent ratings of 4.9 (out of 5), quick chat response time of 125 minutes, and almost 99% of their orders shipped on time.

Over 1,700 local sellers of authentic Made-in-Malaysia goods marked RM1 million in sales since listing on the marketplace thanks to Shopee’s hyper-localised platform and e-commerce campaigns.

“These homegrown entrepreneurs provided quality goods that cater to Malaysians’ local preferences with an average store rating of 4.9 out of 5 and 98% of orders shipped on time,” it said.